Understanding Voter Opinion on a Senate Race
In a tightly contested battleground state, a Senate candidate was in a deadlocked race. With the election just weeks away, they needed to find a way to break through to undecided voters and secure a definitive lead.
The Challenge:
The race was a statistical tie, with both candidates polling within the margin of error. The campaign knew that traditional messaging was not connecting with independent and swing voters, but they lacked the specific data needed to refine their strategy and gain momentum.
Our Approach:
We deployed a multi-phase polling strategy focused on understanding the core motivations of undecided voters. Our research identified a key group of swing voters who were primarily concerned with healthcare and local economic issues. We also tested various messaging frames to determine which ones resonated most effectively with these specific concerns.
The Outcome:
The campaign used our data to pivot their messaging, launching a series of targeted ads and town halls that directly addressed the issues identified in our polling. This data-driven approach allowed the candidate to connect with a critical voting bloc, leading to a significant and decisive shift in the polls and an election day victory.
